The current era is the era of human resources competition. Talents are the foundation of enterprise survival and development. The traditional employer era has also ended with the development of market economy. Large and medium-sized enterprises pay more and more attention to human resources construction. At the same time, more and more enterprises pay attention to "people-oriented" in human resource management, pay attention to the construction of enterprise employer brand, build their own employer brand while building enterprise brand, in order to better attract and retain talents.

如何吸引和保留人才，我們認為可以從以下幾方面加強：

How to attract and retain talents can be strengthened in the following aspects:

一、企業文化留人，各行各業都有各自不同的行業特點，同時每家企業都有自己的企業文化，企業文化是一種軟實力。隨著企業規模的擴大，企業管理者越來越多得關注企業文化的建設。企業文化的導向功能、凝聚功能、約束功能、激勵功能、調試功能輻射功能是不容忽視的，其中特別是凝聚功能。

1、 Corporate culture keeps people. All walks of life have different industry characteristics. At the same time, each enterprise has its own corporate culture. Corporate culture is a kind of soft power. With the expansion of enterprise scale, enterprise managers pay more and more attention to the construction of enterprise culture. The guiding function, cohesion function, restraint function, incentive function, debugging function and radiation function of corporate culture can not be ignored, especially cohesion function.

企業文化以人為本，尊重人的感情，從而可以在企業中造成了一種團結友愛、相互信任的和睦氣氛，強化了團體意識，使企業職工之間形成強大的凝聚力和向心力。共同的價值觀念形成了共同的目標和理想，職工把企業看成是一個命運共同體，把本職工作看成是實現共同目標的重要組成部分，整個企業步調一致，形成統一的整體。這時，“企興我榮，企衰我恥”成為職工發自內心的真摯感情，“愛企如家”就會變成員工的實際行動，做到“家的感覺真好——企業文化留人”。

The corporate culture is people-oriented and respects people's feelings, which can create a harmonious atmosphere of unity, friendship and mutual trust in the enterprise, strengthen the group consciousness, and form a strong cohesion and centripetal force among the employees of the enterprise. Common values form common goals and ideals. Employees regard the enterprise as a community of common destiny and their own work as an important part of achieving common goals. The whole enterprise moves in unison and forms a unified whole. At this time, "enterprise prosperity and enterprise decline" has become the sincere feelings of employees from the heart, "loving enterprise as home" will become the actual actions of employees, so as to "feel good at home - keep people in corporate culture".

二、事業留人，每個人都有自己的職業規劃有自己的人生理想工作目標，事業成功是每個人的夢想。人的大部分時間都在工作，隨著現在人的價值體系的發展，在要求滿足基本生活需要的同時，考慮更多的可能是個人價值的體現，工作環境、工作發展空間、人際關系、個人能力提升等都會考慮在內，這些也都是人力工作需要要正式的問題，努力做到“工作并快樂著——事業留人”。

2、 Career retention, everyone has their own career planning, have their own life ideals and work goals, career success is everyone's dream. People spend most of their time working. With the development of people's value system, they are required to meet the basic needs of life. At the same time, they also consider the embodiment of personal value. The working environment, work development space, interpersonal relationship and personal ability improvement will be taken into account. These are also the problems that need to be formal in human work, Strive to "work and be happy - keep people in your career".

三、制度留人，無規不成方圓，大到一個國家小到一個組織都有適合自己的規章制度，如果沒有規章制度社會將混亂不堪，制度在規范人們行為的同時也會給人以希望和激勵，規章制度面前人人平等。企業也是如此，特別是大中型企業一定要有完整的、齊全的、適合本企業的規章制度來規范企業員工行為，員工嚴格按企業規章制度執行，有完備的企業制度做支撐。做到“無規矩不成方圓——制度留人”。

3、 Systems retain people without rules. As large as a country and as small as an organization, they all have their own rules and regulations. Without rules and regulations, the society will be in chaos. The system will not only standardize people's behavior, but also give people hope and encouragement. Everyone is equal in front of rules and regulations. The same is true of enterprises, especially large and medium-sized enterprises, which must have complete and complete rules and regulations suitable for the enterprise to regulate the behavior of employees. Employees shall strictly implement the rules and regulations of the enterprise and be supported by complete enterprise systems. Achieve "no rules, no radius - system retention".

四、薪酬留人，薪酬是員工工作首要考慮的要素，企業在調查同行業薪酬水平的基礎上，薪酬要保證基本薪酬“吃得飽”，獎金“干得好”，福利“走不了”，體現薪酬上的競爭力，特別是對一些緊缺人才方面，企業多出一塊錢他們創造給企業的價值可能要多出一百塊錢，保證“錢要用在刀刃上——薪酬留人”。

4、 Salary retention is the primary consideration for employees. On the basis of investigating the salary level of the same industry, enterprises should ensure that the basic salary is "full", the bonus is "well done" and the welfare is "unable to go", reflecting the competitiveness in salary, especially for some talents in short supply, If an enterprise gives an extra dollar, the value they create to the enterprise may be more than 100 yuan to ensure that "the money should be used on the blade - salary retention".

五、感情留人，人是感情的動物，而且是感情豐富的動物，在一個環境久了，在一個團隊久了，合作的時間長了，都會舍不得的。就像員工生日，企業通過廣播為員工獻上一份生日的祝福；員工生病了，公司領導一句關懷的話語，就會使員工倍感親切，團隊間大家相互幫助合作營造一種和諧的工作環境，做好“得人心者得天下——感情留人”。

5、 Emotional retention, people are emotional animals, but also emotional animals, in an environment for a long time, in a team for a long time, cooperation for a long time, will be reluctant. Just like employees' birthdays, enterprises offer a birthday blessing to employees through radio; When an employee is ill, a caring word from the company's leaders will make the employee feel more cordial. Everyone in the team will help and cooperate with each other to create a harmonious working environment and do a good job of "those who win the hearts of the people win the world - feelings keep people".

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